Why integrate Mailchimp with KOEBT?

Mailchimp’s best function is the speed and ease it allows when doing things such as creating designs for your emails, setting up a simple automation sequence, setting up a landing page, and integrating with ecommerce shops. Integrating Mailchimp with your business gives you the following advantages: 

  • Collect customer data in real time
  • Automation of workflow
  • Fewer human errors 
  • Ensure uniformed results
  • Save time

What is Mailchimp?

Mailchimp is an EMS (Email Marketing Software) that gives you the ability to set up and administrate email lists, newsletters, automate campaigns, and much more. It is easy and simple to use and the software allows you access to different email marketing tools, all in one place. 

At the start, the software was only used for newsletters, but today its functionality has evolved and Mailchimp works as a more complete marketing platform. It was launched in 2001, and today it is one of the most popular and used email marketing softwares all over the world. Today, Mailchimp has 14 million users who send 1 milliard emails each day. See a full list of Mailchimp’s functions here.

Who uses Mailchimp?

Initially, Mailchimp was aimed at small and medium sized companies, but is easily expanded if needed. In the case that your company needs to contact more subscribers or potential customers or get advanced functions, the price of Mailchimp will increase. Research shows that ROI from newsletters is around 38. So that means you are getting about 38 DKK for each 1 DKK used on email marketing. Therefore, Mailchimp’s basic function is free of charge, with the assumption that, in the long run, you will invest more in your marketing. Below you can see a diagram by enlyft.com demonstrating how many business use Mailchimp by industries. 

Which systems can Mailchimp integrate with?

With so many active users, there’s constant development of new softwares that can be integrated with Mailchimp. As for now, there are more than 250+ apps that can easily be integrated with Mailchimp. At KOEBT, we integrate Mailchimp with your existing or new systems, regardless of whether they are standard systems or specially designed for you. We haven’t found two systems yet that we can’t integrate to help create value for our clients. There are many possibilities for Mailchimp integrations with systems you already use such as: Shopify, Facebook, Power BI, Google Analytics, Salesforce, Drupal, WordPress, and many more. 

Why use Mailchimp?

Mailchimp is a tool that does not require much technical experience. It is user friendly and easy to use. The software is free of charge and you have the possibility to have up to 2,000 recipients and send 12,000 emails per month. Mailchimp gives you the possibility for easy set up of newsletters and sales emails to specific target groups. The software offers inbuilt analytic tools that helps you optimizing your email marketing. 

Some of the benefits of using Mailchimp: 

  • Provides greater likelihood of penetrating spam filters.
  • MailChimp uses design templates that ensure that your newsletter looks correct no matter where it opens; Outlook, Hotmail, Gmail, etc.
  • User interface is easy to work with. 
  • Responsive design of emails with a possibility to use drag-and-drop functions for email creations. 
  • Easily track your Google Analytics campaigns and integrate MailChimp with WordPress websites
  • Work with split tests (A/B)
  • MailChimp has different reports that you can use to optimize your mails
  • Create your own registration forms

Who sells Mailchimp?

The software can be bought directly from Mailchimp or by a partner. KOEBT can help with the whole process and make sure that your data is transferred correctly. 

What does Mailchimp cost? In its basic form, Mailchimp is free of charge, but there are of course also payed solutions. As long as you have up to 2,000 subscribers, you can send out up to 12,000 email per month free of charge. Below you can find an overview of the different price schemes offered by Mailchimp:

How can you send email with Mailchimp?

You will need to set up a function called campaign or automation, and then start a new email, create a design, write your content, and send it out.

Campaigns on Mailchimp are sent on a certain time, for example, December 20th at 10 am. Automation will send out emails as a response to certain triggers, for example, if someone subscribed to your newsletter – a welcome message is sent out, or if someone bought something from your webshop, a receipt will follow, or if someone completed a survey, they can get a free bonus as a thanks.  

Like many of its competitors, Mailchimp has very simple automation functions. Instead of setting up your own automations, Mailchimp offers 15 predefined automation workflows to choose from.

Why choose email marketing?

Email marketing is a vital part of marketing efforts nowadays. Businesses and shops can increase their revenues and expand their reach by targeting a wider, more global audience with email marketing. When done right, the potential of internet marketing is huge and can be the start for companies that want to grow and be competitive.

Succeeding at email marketing can be difficult and if not done properly, can actually damage the business and its reputation. Fortunately, there are tools available today that can help a business not only succeed but also thrive on their email marketing efforts. This is where software like Mailchimp comes into play.

Alternatives to Mailchimp

If you are in doubt about whether Mailchimp EMS is the right solution for your company and customers, we are happy to help you find other programs for your needs and criteria. We have compiled a list of popular options: Hubspot, Drip, SmartrMail, Ubivox, MoonMail, Converterkit, eBooster, Sendinblue, GetResponse, AWeber, Omnisend, Drip, MailerLite, iContact, and ActiveCampaign.

How does Mailchimp work with KOEBT?

KOEBT integration establishes a connection between MailChimp and your other systems. MailChimp is thus constantly updated with data from these systems. It saves your employees time on manual labor and frees up resources. As KOEBT works in the background and makes it possible to connect several systems, the specific needs of the individual companies are thoroughly reviewed. Whether the specific systems to be integrated are already in use or not, we help you build the best possible integration system so that your operation can run almost effortlessly.

KOEBT and typical clients

At KOEBT we specialize in data integrations. We have many years of experience in digitizing manual processes and integrating business-critical systems to achieve the best solutions for our customers. Our quality and efficiency is high and is shown by the number of integrations we have developed for organizations, such as L’Oréal Redken, Finans Danmark, the Danish unions BUPL, HOD & CS, and many more.

Rasmus Aagaard, Managing Partner